You can add up to twenty of these, but it’s important to be accurate. If you’re a service-area business, hit the option to set your service area. If you’re a location business, set your address and leave the service area field empty. Examples: a photographer that does on-location and studio shoots, or a restaurant that also offers a delivery service. Hybrid businesses serve customers and clients from their business address and also visit or deliver to them.Examples: plumber, cleaning service, mobile hairdresser, etc. Service-area businesses visit or deliver to customers and clients, but don’t serve from their business address.Examples: hair salons, cafes, bars, stores, etc. Storefront businesses serve customers and clients at their business address only.Google essentially divides businesses into three types. But if you offer bookkeeping or payroll services, those may be worth adding. For example, if your primary category is ‘chartered accountant,’ there’s no need to add ‘accountant’ as an additional category because it’s too similar. An accountant is only a relevant result for folks looking for an accountant.Īs for additional categories, only add them if you need to let potential customers know about products or services that don’t fall under your primary category. A chartered accountant is a relevant result whether people search specifically for a chartered accountant, or more broadly for an accountant. That might sound counterintuitive, but it gives you the best shot at appearing for the most searches. However, Google’s advice is to be as specific as possible, so ‘chartered accountant’ is likely the best option here. The answer is that there’s no definitive answer. You might wonder which of these categories to choose: ![]() If you’re a plumber, choose “plumber.” If you own a pizza restaurant, choose “pizza restaurant.” But there are times when the best choice isn’t as clear cut.įor example, let’s say that you’re a chartered accountant running an accountancy firm. Always choose a primary category that best describes your business as a whole, not its products or services.įor most businesses, this is easy enough. Including unnecessary information in your business name is not permitted, and could result in your listing being suspended.Ĭategories describe what your business is, not what it does or sells. Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Google states in their guidelines that if you do this, your profile could get suspended: Just know that your business name on your Business Profile should actually be your business name, not an “optimized” version with a bunch of keywords. Otherwise, hit the option to create a new business with that name. If it pops up in the dropdown, hit the business name and claim the profile. Type your business name in the search box. If not, you’ll see an option to find and manage your listing. If you’ve already claimed your Google Business Profile, you’ll see a management dashboard. To do that, click here, hit “Manage now,” and sign in to your Google account. Google My Business: A free tool for managing your Google Business Profile.īefore you can optimize anything, you first need to create or claim your Google Business Profile through Google My Business.Business Profiles show up in Google search on desktop and mobile, and in Google Maps. Google Business Profile: A local listing with information about a business. ![]() It’s important to note that Google Business Profiles and Google My Business are two separate things: Here’s how to optimize your Business Profile through Google My Business: Providing useful and accurate information helps Google show your Business Profile in the search results for more relevant local searches. ![]() Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list. Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: It exists to help businesses attract new customers from search and maps. Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile.
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