![]() ![]() Consisting of three different elements, this structure is characterized by the fact that the storyline is connected by words like “but” and “therefore”. ![]() In B2B sales and management consulting, most presentations follow this structure. You can find out more on how to create a pitch presentation in our article on „Pitch presentations“ in our blog. To successfully engage your audience, end the presentation with an added benefit, showing why your audience will benefit from your idea. To overcome said hurdle, also show what visions and options you want to use to overcome the problems. Storytelling is used here to show that the ideas of the presenter can make a difference. This presentation structure is based on metaphorically climbing over a hurdle during the presentation and concluding with a positive solution at the end. To find out how else to motivate your audience, take a look at our “Call-to-Action” article in our blog. At the end of the presentation, conclude with a call-to-action that encourages your audience to work for what could be. To do so, describe the realities and current facts at the beginning of your talk and present contrasting content during the talk that describes the present and what could be instead. Presentations that follow this pattern move back and forth between facts and stories, describing the present situation and what could be. … and look like this: #1: Facts and story These models can be used for various purposes… To do so, there are a variety of methods that you can also use to leave a lasting impression with your audience. You can use storytelling not only to make your presentation more exciting, you can also bring structure and order to your presentation. Your story needs a definite conclusion: triumph awaits or, indeed, disaster! You can leverage either of these in your narrative to emphasize your points. (The human brain really responds to such situations, and can’t help but engage.) Obstacles need to be overcome in order to triumph. This can be a problem that crops up or a mission that needs to be successfully completed. Once your audience has grasped the initial situation, you can begin to develop your story‘s plot. This is where your audience learns about the background of the story as well as getting to know the people involved and their needs and goals. Start your story by setting out the initial situation. Most good stories follow a general pattern: But with the help of a few tips on how to build your storytelling, you can turn even the driest figures into an interesting narrative in no time. So OK, the latest sales figures aren’t quite as exciting as you might have hoped. Structuring your storytelling presentation This is where storytelling comes in! A good narrative engages the deeper parts of our brains, and elicits an emotional response in your audience, which allows people to connect better with your message, meaning they are more likely to be convinced by what you’re offering. ![]() Whether, when, where and why sales have risen or fallen may be very relevant to us, but our brains are still wired to prioritize knowing the fastest way to kill the mammoth or how to escape the saber-toothed tiger. However, it’s not such a great leap from mammoth hunt to management floor as many might think. In our sophisticated environment of smart devices and artificial intelligence, it’s easy to think that we don’t have a lot in common with our Stone Age ancestors. Incorporating storytelling into your PowerPoint presentations is a great way to convey information to your audience in a way that engages them and so excites more interest in your ideas or products. Storytelling is just that – telling stories.
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